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The Customer Journey of Pedro Leum
1.
Searching
Pedro's wife is like a trophy to him so he likes to keep her looking young and fertile. Lately, he noticed she is getting older and he does not like that at all. What will his colleagues think?
2.
Discovering
Pedro discovers the KCT product line on a billboard on his way to work. He looks it up secretively so his colleagues won't find out. He finds a lot of articles about the products and only positive reviews.
3.
Selecting
That evening, Pedro checks out the online store. The website is intuitive and lets him sort the products by price. This way he can find the best purchase easily. There's no hassle: the products are suitable for all skin types.
5.
Trying
After only 2 days of using KCT, her skin looks so much better. His colleagues compliment him on his wife. These products are an investment but they're worth the praise and the beauty. Maybe she'll give him another son now.
4.
Purchasing
Pedro orders the cheapest gift set he can find as these products are quite expensive to his taste. The delivery will take 2-3 days thanks to the drone delivery service. He likes the refund policy if the product is unsatisfactory. He can track his delivery if he wants to.
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